Module specification: strategic marketing page 1 of 20 cim october 2014 module specification: strategic marketing strategic marketing is a 15-credit mandatory module which sits within the suite of level 6 modules. Implementation is the process that turns strategies and plans into actions in order to accomplish strategic objectives and goalsimplementing your strategic plan is as important, or even more important, than your strategy. Marketing implementation is the carrying out of marketing strategies by creating specific tasks to ensure that a company's goal is reached implementation requires that team members are aware of. 3822 gpo 7/26/02 8:31 am page 19 chapter 1 - 5 planning, implementing, and evaluating an intervention- an overview introduction planning, implementing, and evaluating an intervention can be a.
View homework help - assessment workbook sitxmpr007 develop and implement marketing strategies_bk parkdocx from psy 102 at korea kent foreign school develop and implement. 111 implement marketing campaign to draw in new markets (marketing, due in 12 months) 1111 research the opportunities in new markets that we could expand into. Part 1: implement marketing strategies and tactics in this manual, we will be examining the process of implementing and monitoring marketing activities, these are specifically related to marketing planning and management activities. 46 chapter 2 marketing strategy situational assessment the situational assessment is an analysis of the or ganization's environment and of the organization itself this process is referred to as the swot analysis(so named be.
Strategy implementer's agenda for action emerges from careful assessment of what the organization must do differently and better to carry out the strategic plan proficiently. Implement communication and team building strategies to ensure that personnel responsible for each element of the marketing mix work together to meet the organisation's marketing objectives 15 implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with the marketing plan. Identify coordination and monitoring mechanisms for tactics scheduled activities ensure tactics meet legal and ethical requirements incorporating appropriate marketing metrics to review of organisational performance against marketing objectives costing detail tactics to implement each marketing strategy in plan terms of scheduling ensure. The four market-product strategies in diversification analysis are (1) market penetration, which is a marketing strategy to increase sales of current products in current markets. Assessment task1 implement marketing strategies and tactics essay assessment task1 in this report i would select mcdonald's co to review their marketing plan, and then determine their strategies and tactics that relate to the company's stakeholders implementation roles.
Most successful firms have a clearly-defined, well-written marketing plan that specifies the marketing activities to be performed to implement, manage, and evaluate its marketing strategies the typical marketing plan has multiple components that include information about the company's marketing game plan. 14implement communication and team building strategies to ensure that personnel responsible for each element of the marketing mix work together to meet the organisation's marketing objectives 15implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with the marketing plan. The strategic marketing process consists of three phases: planning, implementation and control when created effectively, this process ensures the success of an organization's marketing strategy. Two sample assessment tasks, one to probe students' understanding of the natural world and another to probe their ability to inquire in the vision described by the national science education standards, assessment is a primary feedback mechanism in the science education system. Strategic management process is a method by which managers conceive of and implement a strategy that can lead to a sustainable competitive advantage.
Marketing plan implementation falls more in the realm of strategy and tactics then in the category of planning you should keep in mind that there is nothing like one-time implementation of marketing plan, it is a process. 1 you must accurately complete the student assessment pack 2 your assessor may want to discuss written answers with you to get further evidence of your understanding and to check that it is your original work 3 you need to submit assessment cover sheet for each assessment 4 you are permitted.
Assessment task1 in this report i would select mcdonald's co to review their marketing plan, and then determine their strategies and tactics that relate to the company's stakeholders implementation roles. Strategic implementation is a process that puts plans and strategies into action to reach desired goals the strategic plan itself is a written document that details the steps and processes needed. Marketing strategy implementation requires a purposeful tactical marketing plan aligned with the core business growth strategies one of the things that makes chief outsiders unique among strategic marketing consulting firms is that we implement the programs we recommend. Classroom presentations a classroom presentation is an assessment strategy that requires students to verbalize their knowledge, select and present samples of finished work, and organize their thoughts about a.
In this article, we explore, 1) the definition and purpose of strategic marketing, 2) the three phases of the strategic marketing process, 3) guidelines for effective strategic marketing process, 4) problems to expect in the strategic marketing process, 5) pest: trends to consider when implementing marketing strategy, 6) strategic marketing process simplified, and 7) why apple's strategic. 31 ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix 32 ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics. Cluster 2 major assessment task 2 part 1 - e-marketing approaches, tools and strategies cluster 2 major assessment task 2 part 1 - website marketing strategy cluster 2 major assessment task 2 part 1 - action plan and schedule. Strategic planning for cooprate marketing plan developed by kirandeep kaur introduction bounce fitness is made up of four fitness centers head office is currently established in cairns, queensland.